Specialist - Digital Marketing (3-7 yrs)

Key Responsibilities:

SEO Strategy & Execution:

- Conduct in-depth keyword research and competitive analysis to identify high-value keywords and target audiences.

- Optimize on-page SEO elements, including meta titles, descriptions, headings, and image alt text.

- Collaborate with content creators to ensure all website and blog content is SEO-friendly and optimized for target keywords.

- Conduct regular technical SEO audits to identify and resolve website issues that may be impacting search engine rankings.

- Develop and execute off-page SEO strategies, including link building, outreach, and influencer marketing.

SEO Reporting & Analysis:

- Track, monitor, and analyze website traffic, keyword rankings, and other key SEO metrics using Google Analytics, Google Search Console, and other relevant tools.

- Generate regular reports on SEO performance and provide insights to the marketing team.

- Stay updated on the latest SEO trends, algorithm updates, and industry best practices.

Cross-functional Collaboration:

- Work closely with the content, design, web development, and other marketing teams to ensure SEO best practices are integrated across all digital channels.

- Contribute to the development and execution of integrated marketing campaigns.

Qualifications & Experience:

- Education: Bachelor's degree in Marketing, Communications, or a related field.

- Experience: 3-7 years of experience in digital marketing, with a strong focus on SEO.

Technical Skills:

- Strong understanding of SEO principles, including on-page and off-page optimization techniques.

- Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.

- Experience with website analytics and data analysis.

Key Skills:

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Data-driven approach to decision-making.

- Ability to work independently and as part of a team.

- Strong organizational and time-management skills.

Preferred Qualifications:

- Relevant SEO certifications (e.g , Google Analytics Individual Qualification, Google Search Ads Certification).

- Experience with content marketing and social media marketing