Specialist - Digital Marketing (2-5 yrs)

About the job:

Roles & Responsibilities:

- Plan and execute integrated digital marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.

- Create and curate engaging and relevant content for various digital platforms, including social media posts, blog articles, infographics, and videos.

- Manage and grow the company's presence on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and other social media platforms.

- Optimize website content for search engines to improve organic search rankings.

- Develop email marketing campaigns to nurture leads and engage customers.

Skills set required:

- Minimum 2 year of relevant work experience is required.

- Knowledge and experience of SEO, SEM, social media advertising, and content marketing strategies, PPC, Google Analytics, etc.

- Excellent writing skills, communication and articulation skills

- Creative thinking and ability to develop compelling content and campaigns.

- Passionate and ability to work under pressure.

- Analytical mindset and ability to interpret data.

- Time management skills and ability to manage multiple projects simultaneously.

- Knowledge with Canva is preferred