Digital Analytics Specialist

• Develop A/B tests to communicate conversion rate optimization opportunities on websites.
  
• Ability to perform end-to-end implementation of digital analytics accounts through the development and maintenance of analytics solution documentation, project and resource planning.
  
• Ability to create advanced levels of reporting on business intelligence platforms like Google Data Studio.
  
• Oversee the development of analytics documentation outlining tracking solutions.
  
• Perform sanity checks on analytics accounts in Google Analytics, Adobe Analytics, and equivalent Tag Management environments.
  
• Ability to drive conversations with clients in terms of advocating best practices around implementation of digital analytics structure.
  
• Ability to determine key insights from data analysis to meet client and business objectives.
  
• Work with multiple international clients in a dynamic role that requires multitasking on various projects and deliverables.
  
• Hands-on experience across the Google Marketing Platform.
  
• Business intelligence platforms like Google Data Studio.
  
• Strong statistical knowledge and logistical reasoning.
  
• Strong project management skills leading in a multi-project/multi-client ecosystem.
  
• Ability to work in a cross functional and dynamic role with multi-tasking skills.
  
• Fluent in English with strong communication abilities both written and verbal.
  
• Attention to detail.
  
• A can-do attitude for learning new things.

Requirements:

• 2+ years of experience in implementing and managing Analytics.
  
• Have hands on knowledge of Google Analytics, GTM, Optimize.
  
• Strong industry experience in Web Analytics tools.
  
• Strong understanding of advanced digital tracking, and the use of pixels.
  
• Strong experience with analytics implementation using tag management tools.
  
• Understanding of tag audits, significance of TAG QA, placement of tags.
  
• Knowledge of tracking methods such as pushing data layers and custom JavaScript to GTM.
• Experience working with tagging technologies (Like GTM, Tealium, or Ensighten) is required.
• Knowledge of HTML, JavaScript will be an added advantage.
• Self-starter, with a positive can-do attitude.
• Experience of working autonomously and in a team, managing own workload with competing demands and tight deadlines, yet still delivering to high standards.
• Naturally organized and calm under pressure.
• Strong technical understanding of digital technologies and the ability to translate strategies to a non- technical audience.
• Accuracy and attention to detail.
• Ability to interact, communicate and present ideas both written and verbal.