TheSocials - Manager - Product Marketing (4-7 yrs)

Product Marketing Manager

- Docsumo is Document AI software that helps enterprises automate document processing.

- We help enterprises convert documents such as invoices, ID cards & bank statements into actionable data.

- We are backed by Sequoia, Barclays, Techstars & Better Capital.

Responsibilities :

- Develop product messaging and position the product informed by user research.

- Collaborate with the product team to create content that aligns with GTM strategy.

- Work with Account Executives and Customer Success Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories.

- Be the expert on competition.

- Analyze market trends to position the product and identify new required capabilities.

- Develop product marketing strategies (pricing, advertising, product launches).

- Craft compelling messages across marketing channels (landing pages, ad campaigns).

Requirements :

- 4 -7 years of product marketing experience at a major enterprise software vendor, SaaS company or automation software provider.

- Working knowledge of web analytics tools (Google Analytics, Clarity, Oktopost etc).

- A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines.

- Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences.

- Hands-on capability to build a range of marketing assets, including succinct pitch-decks, demo videos, and event/webinar content.