Manager - Social Media Marketing (2-8 yrs)

Key Responsibility Areas:

- Support the development and execution of social media strategies to enhance brand visibility and engagement.

- Manage and optimise paid social media advertising campaigns on various platforms.

- Work closely with the team to create engaging content for social media channels.

- Analyze key performance indicators (KPIs) and contribute to campaign optimisation efforts.

- Collaborate with creative teams to assist in creating visuals and ad creatives.

- Stay informed about social media trends and emerging technologies.

- Contribute to market research efforts to identify growth opportunities.

This is a broad description of the key responsibilities, but the responsibilities will change and evolve as per the needs of the Digital department. The candidate should be flexible and possess a Growth Mindset.

Qualification / Skills:

Qualification - MBA in Marketing.

- Minimum 2 and maximum 5 years of experience in Social Media Marketing.

- Knowledge of social media platforms, advertising tools, and analytics.

- Certifications will be a plus: Google - Ads, Analytics, Meta, LinkedIn etc.

- Strong understanding of lead nurturing, segmentation, and customer journey mapping.

- Familiarity with A/B testing and optimization concepts.

- Solid data analysis skills and ability to derive actionable insights from campaign metrics.