GreenHonchos - Manager - Social Media (5-8 yrs)

Profile : Social Media Manager (eCommerce).

Experience : 5 - 8 Years.

Industry : Ecommerce/Retail/Digital Agency/D2C.

Category : Fashion& Lifestyle/Beauty & Cosmetics.

Key Responsibilities:

- Strategy Development: Develop and execute social media strategies for various clients, ensuring alignment with broader marketing goals.

- Content Creation & Curation: Create engaging and on brand content (text, images, video, etc. ) that resonates with target audiences.

- Work closely with the creative team to develop visual assets.

- Community Management: Monitor social media channels, respond to comments, messages, and mentions in a timely and professional manner, and foster community growth.

- Campaign Management: Plan, schedule, and manage organic and paid social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.

- Performance Analytics: Track, analyze, and report on the performance of social media campaigns, using data to optimize future efforts and improve ROI.

- Trend Monitoring: Stay up to date with the latest social media trends, tools, platforms, and best practices, applying them where relevant to client strategies.

- Client Collaboration: Work closely with clients to understand their goals, audiences, and brand voice, ensuring social media efforts align with their objectives.

- Influencer Outreach: Identify and collaborate with relevant influencers to boost campaign reach and engagement where applicable.

Qualifications:

- Proven experience as a Social Media Manager or similar role, preferably within an advertising agency.

- Strong understanding of social media platforms, algorithms, and best practices.

- Excellent content creation skills, including writing, graphic design, and video production.

- Proficiency in social media management tools (e. , Hootsuite, Buffer) and analytics platforms (e. , Google Analytics, Facebook Insights).

- Strong communication, organizational, and multitasking abilities.

- Ability to work in a fast paced, deadline driven environment.

- Creative mindset with the ability to think outside the box.

- Familiarity with influencer marketing strategies.