Digital Marketing Role - Luxury Products (1-3 yrs)

Job Description : Digital Marketing Executive (Luxury Industry)

We are seeking a skilled Digital Marketing Executive with expertise in paid digital advertising. This role involves executing and optimizing high-impact campaigns across platforms such as Google Ads, Meta, Twitter, and LinkedIn, with a focus on lead generation and brand visibility. This role also supports ad hoc projects across various digital marketing verticals. The ideal candidate will possess a deep understanding of paid digital advertising platforms and a track record of successful campaigns.

Responsibilities :

- Develop, and execute paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, and programmatic platforms.

- Ensure alignment with the brand's visual identity, tone, and style across all paid media channels.

- Stay updated on industry trends and competitor activities to keep the brand at the forefront of digital innovation.

- Collaborate with sales, product, design, and cross-functional teams to align digital strategies with business goals.

- Use data-driven insights to inform decisions, and improve campaign performance.

- Oversee daily monitoring, reporting, and delivery of media plans, ensuring KPI success.

- Adapt strategies based on regional trends, local market nuances, and seasonal shifts.

- Work closely with agencies and stakeholders to execute and deliver marketing plans.

- Analyze media performance and creatives, suggesting improvements and next steps.

- Conduct regular competitive analysis and benchmarking for continuous improvement.

- Manage budgets and billing processes for accuracy and transparency.

- Deliver detailed analysis and reporting on paid media actions, identifying new opportunities and corrective solutions when necessary.

- Ensure seamless integration of Google Analytics, Tag Manager, and paid platforms with brand assets.

Requirements :

- Strong lead generation experience in paid social, search, and display (programmatic experience is a plus).

- Expertise in platforms such as Meta Business Suite, LinkedIn Ads, Google Ads, Pmax, Display, YouTube, Twitter Ads, Google Analytics, and Tag Manager.

- Experience with DV360, CM360, and Amazon DSP is an advantage.

- In-depth knowledge of search and social platform algorithms.

- Experience in ad operations, including trafficking, click trackers, and UTM implementation.

- Experience working with UHNI customers, understanding luxury market dynamics and consumer behavior.

- Proficiency in media planning, budgeting, reporting, and campaign optimization.

- Excellent communication skills, with a strong ability to work independently and collaborate with teams.

- Fluency in Microsoft Office, particularly Excel, Word, PowerPoint, and experience with AI tools.

Preferred Experience :

- 1-3 years of relevant experience in digital marketing for luxury brands or agencies.

- Strong understanding of luxury industry trends and marketing strategies, both locally and globally.