Simplotel Technologies - Digital Marketing Role (1-3 yrs)

Company Profile :

Simplotel is a Bangalore-based, Software-as-a-Service (SaaS) company helping over 2,000 hotels across 21 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a 'Shopify for Hotels', was founded in October 2013 and is funded by Go-MMT - India's largest Online Travel Agency.

-Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India. (https://www.startupindia.gov.in/nsa2021results/travel.html)

Position - Digital Marketing Manager (SEO and Google Adwords)

The Digital Marketing Manager position is based out of our head office in Bangalore and the specialist will own the devising and implementing of SEO and paid marketing strategies for multiple hotel customers and help them get maximum return on investment on their spends.

Responsibilities :

The goal of the Digital Marketing Manager will be to ensure that our customers get a good return on investment in their digital spending. The Specialist will :

1. Project manage and ensure that we are delivering high-quality digital marketing to our customers.

2. Coordinate with customers to understand their business and marketing strategies

3. Devise a strategy and a plan to help them achieve their goals. Review the plan with the customers and get their buy-in.

4. Implement the plan and work with internal teams to get parts of the plan implemented.

5. Create reports on the success of the campaigns and review the performance with the customer.

Skills required :

1. Graduate degree in Engineering or Business. MBA is a plus

2. 1-3 years of prior account management and digital marketing experience required. Knowledge of SEO, Google Adwords, Display Ads, and social media ads is required. This includes the ability to research keywords, identify the best ones to target

3. Ability to measure and report the effectiveness of campaigns well

4. Excellent analytical, communication, and presentation skills. Ability to convince internal and external stakeholders. Ability to create engaging presentations

5. Ability to create sound business cases for digital marketing

6. Knowledge of analytics tools (Google Analytics, Google Adwords tools, MS Excel, SEM Rush, etc.)