Senior Analyst Marketing Automation

Job Responsibilities:
Campaign Planning & Execution:
Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.
Implement nurture campaigns to move prospects through the sales funnel and drive conversions.
Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.
Balance multiple campaign requests while maintaining attention to detail and deadlines.

Desired Candidate Profile:
Bachelors degree in Marketing, Business, or a related field.
5-8 years of experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.
Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demandbase, Marketo, HubSpot).
Strong analytical skills to interpret campaign data and develop actionable insights.
Proficiency in HTML, email templates, and API integrations.
Strong communication skills, with the ability to translate technical concepts to non-technical audiences.
Detail-oriented, with the ability to manage multiple priorities in a dynamic environment.
Proactive and solution-oriented mindset, with a focus on continuous improvement.
Familiarity with B2B marketing principles and best practices.
Experience with data governance and compliance in marketing environments.
Knowledge of marketing analytics tools such as Tableau or Power BI is a plus.