Marketing Automation Specialist

JOB DESCRIPTION
Business Unit - Tamara Leisure Experiences
Designation - Marketing Automation Specialist

Reporting to GM Marketing
Location - Bangalore

Purpose of the job
Tamara Leisure Experiences is looking for an experienced Marketing Automation Specialist with expertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketing campaigns and enhance customer engagement across all touchpoints.

Key Accountabilities/Duties & Responsibilities
1. **Marketing Automation Strategy:** Develop and implement comprehensive marketing automation strategies to streamline processes, improve efficiency, and maximize ROI across all marketing initiatives.

2. **Campaign Management:** Oversee the end-to-end execution of marketing campaigns, including email marketing, lead nurturing, segmentation, and personalization, using platforms such as Salesforce Marketing Cloud, Zoho Campaigns, and HubSpot.

3. **Platform Management:** Manage and optimize marketing automation platforms, including Salesforce, Zoho, HubSpot, and other relevant tools, to drive efficiency and effectiveness in campaign delivery.

4. **Data Analysis:** Analyze campaign performance metrics, customer data, and user behavior to identify insights, trends, and opportunities for optimization and personalization.

5. **Lead Generation and Nurturing:** Implement lead generation and nurturing programs to drive qualified leads through the sales funnel, optimize conversion rates, and enhance customer retention.

6. **Content Development:** Collaborate with the content team to develop compelling content assets tailored to different segments of the target audience and stages of the customer journey. 7. **A/B Testing and Optimization:** Conduct A/B tests to optimize email content, subject lines, CTAs, and other elements to improve engagement, conversion rates, and overall campaign performance.

8. **Integration and Automation:** Integrate marketing automation systems with CRM platforms, website analytics tools, and other marketing technologies to ensure seamless data flow, lead management, and attribution.

9. **Compliance and Best Practices:** Stay abreast of industry best practices, regulations, and guidelines related to email marketing, data privacy, marketing automation, and CRM integration. 10. **Cross-Functional Collaboration:** Collaborate closely with cross-functional teams, including marketing, sales, IT, and customer service, to align marketing automation initiatives with business objectives and priorities

Essential Qualification

1. Bachelors degree in Marketing, Business Administration, or related field.

2. 5 years of experience in marketing automation, email marketing, campaign management, and CRM integration.

3. Proficiency in marketing automation platforms such as Salesforce Marketing Cloud, Zoho

Campaigns, HubSpot, or similar tools.

Experience Mandatory Skills/ Competencies

1. Strong analytical skills with the ability to interpret data, generate actionable insights, and drive data-driven decision-making.

2. Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively in a cross-functional team environment.

3. Detail-oriented with a focus on delivering high-quality results, meeting deadlines, and exceeding performance targets.

4. Experience with HTML/CSS, email template design, and familiarity with APIs and scripting languages is a plus.

5. Relevant certifications in marketing automation platforms, CRM systems, or related areas are desirable.