Employer Branding Manager

Business Unit - Tamara Leisure Experiences

Source - New Role

Department - HR

Designation - Employer Branding Manager

Reporting to Head of Human Resource

Location - Bangalore

Job Summary: The Internal Communications and Employer Branding Manager is responsible for creating and executing a cohesive strategy to enhance Tamara Leisure Experiences' position as a top employer in the hospitality industry. This role will focus on strengthening the organization's internal communication frameworks, fostering employee engagement, and organizing impactful events and initiatives that resonate with employees across diverse geographical locations. The role will also lead efforts to position Tamara as the Best Employer in the Industry, both internally and externally.

Key Accountabilities/Duties & Responsibilities

Internal Communications

▪ Develop and implement a robust internal communications framework that ensures consistent messaging across all levels of the organization.

▪ Partner with senior leadership and department heads to deliver important organizational updates, executive messages, and announcements.

▪ Manage and oversee internal communication tools, including newsletters, intranet portals, and employee apps.

▪ Facilitate town halls, leadership forums, and employee Q&A sessions to foster open communication and transparency.

Strategy Development

▪ Craft a comprehensive employer branding strategy to position Tamara as an employer of choice in the hospitality industry.

▪ Collaborate with HR, Marketing, and external agencies to articulate and promote Tamaras Employee Value Proposition (EVP).

▪ Benchmark employer branding practices against competitors and propose innovative ideas to elevate Tamara's reputation

Content and Campaigns

▪ Create compelling content, including employee success stories, video testimonials, and blog posts, to showcase Tamaras workplace culture.

▪ Develop and execute multi-channel campaigns (LinkedIn, Instagram, Glassdoor, etc.) to increase Tamara's visibility as an employer of choice.

▪ Build creative assets that highlight employee experiences, organizational achievements, and core values.

Employee Advocacy

▪ Encourage employees to act as brand ambassadors through recognition programs and social media participation.

▪ Design initiatives to improve Tamaras ratings and reviews on employer platforms like Glassdoor and Indeed.

Awards and Industry Recognition

▪ Lead the nomination process for workplace awards and certifications, ensuring Tamara receives recognition as a great place to work.

▪ Collaborate with industry leaders and partners to amplify Tamaras employer brand externally. Employee Engagement

▪ Design and implement creative engagement programs to foster a sense of belonging, including wellness initiatives, recognition frameworks, and team-building activities. ▪ Establish mechanisms to gather and act on employee feedback through surveys, focus groups, and forums.

Event Management

▪ Plan and execute internal events that promote collaboration, engagement, and alignment with organizational values across units in diverse geographies.

▪ Organize events such as leadership meets, cross-functional workshops, employee recognition ceremonies, cultural celebrations, and CSR initiatives.

▪ Coordinate pan-organization events like annual employee off-sites, employee fairs, and regional meetups to build a cohesive organizational culture.

Geographic Inclusivity

▪ Design events and initiatives tailored to the unique cultural and operational needs of units across different regions.

▪ Ensure consistent employee experiences across geographies while respecting local traditions and preferences.

Crisis Communication

▪ Develop and implement internal communication strategies during crisis situations, ensuring timely and transparent updates to employees.

Essential Qualification

▪ Bachelors degree in communications, Marketing, Human Resources, Event Management, or a related field.

▪ Demonstrated experience in planning and managing events across multiple locations.

▪ Strong understanding of employer branding trends and engagement strategies.

▪ Proven ability to work with diverse teams across geographies and cultures

Work Experience: 7- 10 years of experience in internal communications, employer branding, or similar managerial roles.

Mandatory Skills

• Exceptional written and verbal communication skills.
• Strong event planning and execution capabilities, with a focus on logistics and stakeholder management.
• Proficiency in using communication and branding tools (e.g., Canva, social media platforms, video editing software).
• Analytical mindset to measure the ROI of branding campaigns and engagement initiatives.
• Creativity in developing innovative engagement programs and campaigns.
• Ability to manage multiple projects and deadlines simultaneously.