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Strategic Marketing Analyst
7-9 years
Bangalore / Bengaluru
1 vacancy
Strategic Marketing Analyst
TE Connectivity
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Overview
- Conduct comprehensive market research to identify and analyze market trends, customer needs, and competitive landscape.
- Develop and refine target customer profiles based on firmographics and behavioral data.
- Identify and evaluate potential applications for products with a focus on high-growth opportunities.
- Track and measure the performance of marketing campaigns, utilizing analytics tools to gather and interpret data.
- Implement reporting automation to streamline the process of campaign performance measurement and to provide real-time insights.
- Prepare regular reports and presentations for the marketing team and senior management.
What your background should look like:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 7 years of experience in market research, preferably in a B2B environment.
- Strong analytical skills with the ability to interpret complex data and draw actionable conclusions.
- Experience with data visualization and reporting tools, including Tableau, Power BI, or similar.
- Proficiency in marketing analytics tools (e.g., Salesforce, Google Analytics).
- Excellent written and verbal communication skills.
Employment Type: Full Time, Permanent
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TE Connectivity Benefits
Health & Safety Diverse and Inclusive Professional Growth Trainings Employee Resource Groups Pay Transparency and Equity 
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Karnataka 562129
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