Digital Marketing Analyst

We are seeking a skilled and data-driven Digital Marketing Analyst to join our dynamic marketing team. In this role, you will be responsible for analyzing and optimizing digital marketing campaigns across various platforms, driving performance improvements, and supporting strategic decision-making.

• Conduct research and analysis of digital marketing campaigns across platforms such as Google Ads, Facebook, LinkedIn, and TikTok.
• Monitor and evaluate the performance of digital campaigns using analytics tools like Google Analytics.
• Perform keyword research and competitor analysis to enhance search engine optimization (SEO) efforts.
• Collaborate with content and design teams to ensure campaigns align with company objectives and branding.
• Track website traffic, user behavior, and campaign performance metrics, providing actionable insights to the marketing team.
• Assist in creating data-driven marketing strategies tailored to specific target audiences.
• Stay updated with industry trends and emerging digital marketing tools and techniques to improve campaign effectiveness.

• Bachelor s degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience in digital marketing and analytics (1-3 years preferred).
• Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO software.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with tracking and reporting tools such as HubSpot, SEMrush, or other similar platforms is a plus.