Digital Marketing Analyst

About TVS / Who are we?

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com

Group Company: TVS Motor Company

Designation: Lead Data Analyst

Role Description

Purpose of the role: To act as single point of contact for analyzing, reporting, digital marketing insights aiding in better targeting of prospects leading to business growth.

Role Description

Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition and retail conversion.

Aid in competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives along with Digital marketing team

Program manage setting up of datasets and dashboards for effective digital campaign management.

Create reports and visualizations that effectively communicate data findings to stakeholders.

Analyse and interpret large data sets to identify trends, patterns, and insights.

Analyse digital product performance and web campaigns performance using various analytical platforms such as GA etc.

Required Experience

Bachelors or masters degree.

5 - 7 years of experience in digital marketing data analysis and reporting.

Analysis of Digital marketing across all platforms like Google, Meta, is a must

Fair understanding of SEO techniques and use of Google search console.

Experience in using analytics platforms such as google analytics (GA4), mix panel etc.

Strong analytical skills with the ability to interpret large data sets and draw inferences.

Proficiency in SQL and data visualization tools (such as PowerBI )

Google Ads Certification and GA certification

Managing points (Key KPI/KRAs)

Cost per lead/Cost per retail

Engagement rate on digital assets

% Quality paid and organic traffic

% Share of search

Project milestones

Educational qualifications preferred

Category: Bachelor's Degree

Degree: Bachelor of Engineering - BE