Tatvic Analytics - Lead Data Analyst (4-10 yrs)

In this role:

- Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business.

- Support client team with ongoing business needs and analytics system maintenance.

- Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.

- Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business

Mandatory Qualifications:

- Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team.

- At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets

- Exceptional consulting and Advanced & Statistical analysis (segregation analysis,pre-post analysis,feature attribution analysis, Media Campaign Opportunity analysis(using DDA & Markov Chain), Seasonality Analysis, Market Basket Analysis to identify products/channels, that drive value, TV data analysis, Clustering, Linear & Logical Regression, Time Series expertise)

Skills: Google Analytics/Adobe Analytics(mandatory), Google Cloud Platform Exposure, Hands-on experience on Big Query [SQL expertise]. GAIQ.

- A tool-agnostic analytics consultant.

- Good to have: Pre-sales Business flavor