Tatvic Analytics - Lead - Conversion Rate Optimization (5-10 yrs)

Please find the job description and company details below for the role of "CRO-Lead Ahmedabad Location".

Company Description:

Tatvic, is a marketing analytics company focusing on generating insights from data using long association with Google & its infrastructure. We breed,recognize and reward performance. As a company we are growing very fast & we are under transformation. To enable this transformation we need future leaders with eyesight which balances execution & strategic understanding.

Website: www.tatvic.com

Technical Skills:

- Frameworks and Methodologies: Expertise in developing hypotheses, designing tests, and utilizing frameworks like the Growth Hacking Funnel, PIE (Potential, - Importance, Ease), or ICE (Impact, Confidence, Ease) scoring model to prioritize experiments.

- Persuasive Copywriting: Basic knowledge of conversion-focused copywriting to identify messaging improvements that can enhance user engagement and drive conversions.

- Web Analytics Tools: Proficiency in tools like Google Analytics, Adobe Analytics, and Hotjar for analyzing user behavior, traffic patterns, and conversion metrics.

- A/B Testing Tools: Expertise in tools such as Optimizely, VWO, Google Optimize, or Convert to design, implement, and analyze A/B tests, multivariate tests, and split tests.

- Statistical Analysis: Strong understanding of statistical concepts such as significance, confidence intervals, regression analysis, and hypothesis testing.

- UX/UI Principles: Deep understanding of UX/UI principles, user behavior, and interaction design to identify conversion bottlenecks.

- Wireframing and Prototyping: Skills in tools like Sketch, Figma, Adobe XD, or Balsamiq to create mockups, wireframes, and prototypes for proposed changes.

Heuristic Evaluation and Usability Testing: Ability to conduct usability tests, heuristic evaluations, and user research to gather qualitative insights.

- Web Performance Optimization: Understanding of web performance factors such as load time, responsiveness, and interactivity that can impact conversions.

- Tag Management Systems: Knowledge of Google Tag Manager (GTM) or similar tools for tracking user interactions and events.

- SEO Fundamentals: Understanding of on-page and technical SEO to ensure that CRO efforts do not negatively impact search engine rankings.

- Documentation and Reporting: Ability to document experiments, create reports, and communicate insights and results to stakeholders clearly.