Head of Brand

Role & responsibilities

• Develop and execute platform level Brand Vision, identity and rollout in the entire organization
• Be the custodian of the consumer, and lead entire function of generating insights centrally for the org and learning from consumers and professionals; Monitors global and local market trends and analyses existing consumer/shopper studies
• Co-own revenue number for the business along with growth team
• Owner and go-to-person for defining and tracking brand health metrics.
• Lead team of brand managers who will be working on different projects
• Reputation building and driving the same by leading the entire ORM team.
• Develops and executes brand toolkit with excellence across all touch points
• Work with the Creative and Media buying agencies to conceptualize innovative and memorable marketing campaigns to grow Brand Health Metrics
• Develop and execute large ATL campaigns to drive brand awareness, equity and other brand health metrics

Preferred candidate profile

• MBA from Tier-1 B School with 8+ years experience in CPG and consumer internet Brand Marketing
• Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning, Brand Visual Identity and guidelines
• Strong experience in designing Brand Communication Message strategy and bringing it to life across touchpoints
• Experienced in defining and owning Brand Health Scorecard
• Agency management experience handling both creative & media agencies is critical
• Demonstrated leadership which enabled business results and ability to get hands dirty
• Must have ability to drive revenue for the business especially with channels which are ATL.