Content Writer

Role & responsibilities

1. Scriptwriting for Instagram Ads:
• Develop creative, concise, and captivating scripts for Instagram video ads tailored to the target audience.
• Collaborate with marketing and creative teams to align scripts with brand tone and campaign goals.
2. Content Creation for Influencers:
• Write engaging captions, taglines, and promotional content for influencer partnerships.
• Customize content to match the influencer's style while maintaining brand integrity.
3. Trend Analysis and Research:
• Stay updated with social media trends, audience preferences, and platform algorithms to craft relevant content.
• Research and implement innovative ideas to enhance engagement and brand visibility.
4. Collaboration and Feedback:
• Work closely with the design, video production, and social media teams to ensure cohesive content execution.
• Incorporate feedback from stakeholders to refine and optimize content.
5. Performance Tracking and Optimization:
• Monitor content performance metrics and use insights to improve future scripts and strategies.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content writing, preferably for social media platforms.
• Strong storytelling and scriptwriting skills with a knack for creating attention-grabbing content.
• Familiarity with Instagram's features, audience behavior, and trends.
• Excellent grammar, proofreading, and editing skills.
• Ability to manage multiple projects and meet tight deadlines.