Regional Manager - Yes Bank Branch Banking

• Position Overview

Position Title

Regional Manager

Department

YES Bank -Branch Banking

Level/ Band

Manager Level/401

Role Summary:

• To manage sales and business objective of the cluster, meeting or exceeding key targets
• To ensure achievement of sales targets with optimal market coverage
• To plan resource allocation and be responsible for financial viability of the cluster
• To effectively lead and manage his sales team by providing them with ongoing coaching
• To ensure that the sale behavior, sales ethics and sales practices of the sales team comply with company standards and regulations
• To closely work with the supervisor to design sales strategies and initiatives that will cause improvement of sales performance across

• Organizational Relationships

Reports To

Zonal Sales Manager

Supervises

KAM/AKAM/RM

• Job Dimensions

Geographic Area Covered

Circle

Internal Stakeholders

Training

Product Management

Marketing

Branch Operations

Distribution Operations

External

Channel Partner

• Key Result Areas

Achieve ANP

targets through assigned branches

Achieve pre-set business targets on ANP, case count, active branch, active sales staff and various KPIs for branch banking and cards vertical

Work collectively with the branch manager on the business strategies and implementation plans

Visit allocated branches regularly to supervise process and operations

Interact regularly with Relationship Managers to achieve required sales target

Training Relationship Managers in presentation & selling skills

Joint Sales Calls with sales team on calls on calls with high-ticket clients

Develop and maintain strong relationship and rapport with bank managers to ensure achieve business nos.

Training of the sales team

Train the Relationship Managers and bank s frontline staff on the products, sales technique, prospecting, objection handling and sales operation and process etc

To train the Relationship Managers on Presentation and Selling Skills

Conduct sessions on product pitching and query handling for RMs

Monitor sales & provide support

Analyze the productivity of RM s to ensure they are delivering as per expectations. Suggest the developmental changes and intervene as and when required.

Ensure that the high performers are suitably rewarded & kept motivated

Maintain and observe Company s internal control and standards

Act as an escalation point for issues pertaining to policy issuance

Arrange various contests & events for the sales team as well as the customers

Communicate all marketing and sales programs to bank s frontline staff and ensure awareness and articulation

Fulfill the approval requirements

Analyze the customer response to events to judge the feasibility of the events in terms of leads generated vs. the money spent

MIS & Reporting

Design and circulate business MIS and reports to various stakeholder as required

Analyze data cuts on Business Performance and share the findings with the supervisors

Risk

Participate in risk mitigation plans, contingency planning, and business continuity

programs by executing and reporting within defined timelines. Highlight and recommend process gaps, flaws and process changes.

• Skills Required

Technical

Product/Subject matter expertise

Team Management skills

Mentoring skills

Business perspective & planning

Performance Management skills

Finance / Insurance industry awareness

Interviewing skills

Self management

Problem solving skills

Peer level co-ordination and influencing skills

Behavioral

Essential

Desired

Interpersonal skills

Communication skills

Creative thinking skills

Supervising/Leadership skills

Teamwork Skills

Influencing skills

Relationship Building skills

Decision making skills

• Incumbent Characteristics

Essential

Desired

Qualification

PG/ MBA

Experience

8 -10 years Sales Experience