TargetBay - Content Marketer (2-4 yrs)

- TargetBay is an all-in-one Ecommerce Marketing Cloud that integrates core functionalities like customer profiling, review generation, segmentation, and automated email personalization to help Ecommerce entrepreneurs increase their sales.

- TargetBay's main products include BayEngage, BayReviews, and BayAds.

- Join one of the most exciting Ecommerce technology SaaS companies in Chennai!

Experience: 2 - 4 years

Location : Perungudi, Chennai

About the role:

TargetBay is looking for a talented SaaS Content Marketer to join the Marketing team to help build dynamic marketing collateral and create engaging content across TargetBay's website and blogs

Responsibilities include:

- Create strategic content including blog articles, third-party articles, eBooks, key messaging, case studies, sales collateral, whitepapers, and website copy.

- Create messaging and content for lead/opportunity nurturing programs for both the marketing and sales funnels.

- Ability to quickly conduct research on industries and topics within the business and tech categories.

- Working closely with key stakeholders and conveying fantastic interpersonal communication skills.

- Provide thoughtful analysis of digital economies, ecommerce technologies, cloud, B2B tech etc.

- Learn and understand Inbound Marketing methodology.

Exceptional writing skills:

- Loves all aspects of content marketing including blogging in a SaaS environment

- 2 - 4 experience writing copies for a B2B tech company/product or service or social impact brand

- Understanding of digital marketing tactics, including SEO, email marketing, and web analytics

- Ability to communicate and collaborate effectively

- Ability to consistently meet tight deadlines

- Ability to work with web publishing tools, and learn new ones