Executive - Social Media (2-4 yrs)

Key Responsibilities:

Social Media Strategy:

- Develop, implement, and manage comprehensive social media strategies to increase brand awareness, engagement, and lead generation.

- Analyze competitors and industry trends to inform and optimize social media efforts.

Content Creation:

- Create compelling and visually appealing content for various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.

- Collaborate with the design team to produce graphics, videos, and other multimedia content.

Social Media Management:

- Monitor and manage daily social media activities, including responding to comments, messages, and inquiries in a timely manner.

- Schedule and publish posts, ensuring consistent messaging across all platforms.

SEO Strategy:

- Implement and optimize SEO strategies to improve organic search rankings and increase website traffic.

- Conduct keyword research and integrate relevant keywords into social media content.

Analytics and Reporting:

- Track and analyze social media performance metrics, generating regular reports on engagement, reach, and conversion rates.

- Use insights from analytics to adjust strategies and improve overall effectiveness.

Collaboration:

- Work closely with the marketing team to align social media campaigns with broader marketing initiatives.

- Engage with influencers and partners to expand brand reach and collaboration opportunities.

Trend Awareness:

- Stay updated on the latest social media trends, tools, and best practices to ensure the company remains competitive in the digital landscape.

- Participate in relevant training and professional development opportunities.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 2+ years of experience in social media management or digital marketing, preferably in the architecture or interior design industry.

- Strong understanding of social media platforms and analytics tools.

- Excellent written and verbal communication skills.

- Creative mindset with a keen eye for design and detail.