TargetBay - Specialist - Social Media (2-4 yrs)

About TargetBay:

- TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta.

- Clients use our products to increase their online sales through our personalized email marketing and reviews technologies.

- We have over 3,000 eCommerce companies using our produc

Experience: 2 - 4 years

Location: Perungudi, Chennai.

Position Overview:

- We are seeking a talented and experienced Social Media Specialist to join our dynamic marketing team.

- The ideal candidate will have a strong background in social media management, content creation, and graphic design, with a particular proficiency in Canva.

- This role is crucial for enhancing our online presence, engaging with our audience, and driving brand awareness.

Key Responsibilities:

- Develop, implement, and manage our social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.

- Create visually appealing graphics and content using Canva to support marketing campaigns and social media posts.

- Monitor and analyze social media performance metrics to optimize strategies and drive engagement.

- Collaborate with the marketing team to align social media initiatives with broader marketing goals.

- Respond to comments and messages in a timely manner, fostering a positive community and addressing inquiries.

- Stay up-to-date with industry trends, tools, and best practices to continually improve our social media efforts.

- Assist in planning and executing social media campaigns, including contests, promotions, and collaborations.

- Conduct market research to identify new opportunities and audience preferences