Target Integration - Lead Generation & Marketing Specialist (2-3 yrs)

We are looking for a dynamic Lead Generation & Marketing Specialist- who is well-versed in lead generation tools and digital marketing strategies. The ideal candidate will have hands-on experience in both lead generation and marketing, specifically within the SaaS industry, with a strong understanding of ERP and CRM solutions.

Key Responsibilities:

- Develop and execute lead generation strategies- using multiple channels (email marketing, LinkedIn, paid ads, SEO, content marketing, etc.).

- Utilize various lead generation tools (e.g., HubSpot, Apollo.io, LinkedIn Sales Navigator, ZoomInfo, etc.) to source and qualify leads.

- Plan and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads) to drive inbound leads.

- Work closely with the sales team to ensure seamless lead handoff and optimize the lead conversion process.

- Conduct market research to identify potential customers and analyze competitors in the ERP/CRM software space.

- Develop content marketing strategies, including email campaigns, blog posts, case studies, and social media content, to engage prospects.

- Track and report key KPIs such as lead quality, conversion rates, and campaign performance.

- Optimize landing pages, email sequences, and digital campaigns for better lead nurturing.

Requirements:

- 2-3 years of core experience in Lead Generation & Marketing- (preferably in SaaS, ERP, or CRM industry).

- Hands-on expertise in lead generation tools (e.g., HubSpot, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, etc.).

- Strong understanding of digital marketing strategies, including SEO, SEM, PPC, and email marketing.

- Proven ability to drive B2B lead generation campaigns and optimize lead funnels.

- Experience in running paid ad campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads).

- Knowledge of CRM platforms (HubSpot, Salesforce, Zoho, etc.).

- Excellent analytical skills to track campaign performance and optimize lead flow.

- Strong communication and copywriting skills for crafting compelling marketing messages.

Preferred Qualifications:

- Experience in SaaS-based ERP or CRM solutions marketing.

- Familiarity with marketing automation tools.

- Ability to work independently and drive results in a fast-paced environment.