Senior Executive - Digital Marketing (2-6 yrs)

Responsibilities:

- Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance channels.

- Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.

- Managing online brand and project campaigns to raise brand awareness.

- Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends, insights and optimize spends as well as performance based on the insights.

- Should have experience in A/B and multivariate testing & optimization.

- Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Should have experience in optimizing landing pages and user funnels.

- Collaborate with agencies, publishers, ad-networks and other vendor partners.

- Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.

Desired Candidate Profile:

- Bachelor's degree/Post Graduation

- Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices

- Excellent written and verbal communication skills, including copywriting and editing

- Experience with marketing automation tools, CRM platforms, and web analytics software

- Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously

- Strong analytical skills and attention to detail, with a track record of using data to inform decision-making

- Creativity and a passion for digital marketing and emerging technologies.