Manager - Digital Marketing (2-4 yrs)

Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- 2/5+ years of demonstrable proven track record (hands-on) in launching, managing a website and digital marketing - (digital media marketing, social media management, mobile and email marketing, driving user.

- Varied industry exposure in running PPC, Affiliates, Email and Display campaigns focusing on on-site visits and managing /dealing with logistics set-ups.

- Having closely worked with ecommerce aggregators and performance marketing agencies and should have dealt with site platform technology platforms like Shopify, Ship rocket etc.

- Design, build and maintain our social media presence, Grow and monitor campaign budgets.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate