General Manager Marketing

JOB DESCRIPTION

Business Unit - Tamara Leisure Experiences
Department - Marketing
Designation - General Manager - Marketing

Reporting to VP - Sales and Marketing
Location - Bangalore

Purpose of the Job
As the General Manager - Marketing, you will be at the helm of a high-energy, highly talented
marketing team. Your role will involve leveraging their strengths while ensuring that strategic goals are met efficiently and effectively. You will balance leading with assertiveness, creativity, and holding the team accountable for results. This role will report to the VP Sales and Marketing and requires a dynamic leader capable of handling a diverse, high-performing team, instilling discipline while fostering a collaborative environment to ensure that marketing objectives are executed flawlessly and that the brand's goals are achieved.

Key Accountabilities/Duties & Responsibilities

• Drive Team Excellence: Lead and manage a team of marketing professionals, guiding them
through both routine and complex tasks with efficiency and accountability.
• Task Delegation and Accountability: Delegate tasks with precision, ensuring each team
member is empowered yet held accountable for their output. Foster an environment where
team members are challenged to exceed expectations while adhering to deadlines and
quality standards.
• Harness Individual Strengths: Identify and leverage the unique strengths and skills of each
team member to maximize team performance, while addressing any gaps or
underperformance directly.
• Leadership by Influence: Inspire respect and maintain control over a team of highly skilled
professionals, ensuring they remain focused on the objectives, even when dealing with
internal competition or differing ideas. Use strong interpersonal skills to maintain authority
and motivate individuals toward the collective goal.

Creative Strategy and Innovation

• Develop Innovative Campaigns: Lead the creative process, ensuring the development of
bold, innovative campaigns that set the brand apart in the competitive hospitality market.
• Encourage Risk-Taking: Motivate the team to push boundaries and experiment with fresh
ideas while maintaining a clear focus on the brands objectives and core values.
• Strategic Thinking: Ensure all marketing efforts whether digital, print, or experiential are
strategically aligned to the brands mission, market position, and long-term goals.

Operational Excellence and Results Orientation

• Results-Driven Execution: Maintain a relentless focus on delivering results whether in
terms of brand awareness, guest engagement, or revenue generation. Ensure that every
campaign, project, and marketing initiative is tracked and delivers measurable ROI.
• Continuous Improvement: Drive a culture of continuous improvement by identifying
inefficiencies, eliminating roadblocks, and ensuring the team has the resources and support
necessary to execute at their highest level.
• Resource Management: Prioritize marketing efforts based on impact, making effective use of
the available budget, tools, and technologies to drive results.

Guest-Centric Approach and Revenue Growth

• Guest Experience Optimization: Lead the creation of personalized, guest-centric marketing
strategies that drive loyalty and engagement. Ensure all marketing initiatives contribute to
enhancing the guest experience and building lasting relationships.
• Revenue-Boosting Campaigns: Oversee the design of promotions, special offers, and
partnership programs that effectively drive revenue and increase bookings. Collaborate with
revenue management and sales teams to align marketing campaigns with revenue targets.
• Brand Positioning: Continuously monitor and refine the brands position in the market to
ensure the organization remains the top choice for guests and stands out from competitors.

Collaboration and Cross-Department Leadership
• Cross-Functional Coordination: Collaborate closely with sales, operations, and other key
departments to align marketing efforts with business objectives and operational capabilities.
• Conflict Resolution: Effectively manage and resolve conflicts that arise within the team or
between departments, ensuring a positive and results-oriented working environment.
• Stakeholder Management: Build and maintain strong relationships with key internal and
external stakeholders to facilitate successful campaign execution and gather valuable
insights.

Essential Qualification

• Masters degree in marketing, Business Administration, or a related field.
• 10+ years of progressive experience in marketing, with at least 5 years in a senior leadership role managing a diverse team, preferably in the hospitality industry.
• Proven track record of leading a diverse, high-performing marketing team and executing complex campaigns.
• Strong ability to manage and hold a team accountable, while fostering a culture of innovation and performance.
• Excellent strategic thinking, problem-solving, and creative skills.

Mandatory Skills/ Competencies

• Strong Leadership: Ability to command respect and lead a smart, high-performing team, with a focus on accountability and results.
• Creative Vision: Demonstrates the ability to think creatively while staying aligned with strategic objectives.
• Assertiveness: Ability to maintain control, ensure productivity, and handle challenges with confidence.
• Operational Focus: Results-oriented with a deep understanding of operational efficiency and resource allocation.
• Emotional Intelligence: Skilled at motivating, managing, and resolving conflicts within a team, all while maintaining high morale and engagement.

Additional Requirements

• Willingness to travel as required.
• Proficiency in marketing tools, CRM systems, analytics, and automation platforms.
• Strong industry network and an in-depth understanding of hospitality trends and market dynamics.