237 TalentXO Jobs
Head - Search Engine Marketing - Digital Platform (12-16 yrs)
TalentXO
posted 2d ago
Flexible timing
Key skills for the job
Role & Responsibilities
Planning and Execution:
- Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention.
SEO and Traffic Generation:
- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.
Social Media Strategy:
- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.
AI and Technology Integration:
- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform.
Analytics & Reporting:
- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.
Project Management and Quality Control:
- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.
Team Management:
- Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.
Partner Management:
- Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.
Ideal Candidate
Educational Qualifications:
- Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus.
Work Experience:
- 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.
Functional Areas: Other
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