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Design Manager - Photoshop/Illustrator - NID/NIFT/IIT (5-8 yrs)
TalentXO
posted 23hr ago
Job Description :
- Align your efforts with writers, social media managers and the brand manager to deliver impact.
- Put your creative cap on and think up ideas that push the envelope.
- Convey stories using graphics and use experience and judgment to develop great visuals and videos.
- Continuously experiment to produce visuals that are distinct, disruptive and engage the audiences.
Responsibilities will include :
Functional Expertise :
- Lead the design of campaign creatives, performance-driven graphics, product visuals, and all other design needs, ensuring they align with brand guidelines.
- Keep up to date with digital trends, tools, and best practices, incorporating innovative ideas into creative strategies.
- Support internal stakeholders to ensure the brand identity is consistently represented across all marketing communications, including digital and offline channels.
- Provide guidance in the creation of content, including graphics, videos, animations, and copy that engage and inspire the target audience.
- Test graphics across various media and ensure they are optimized for integration, performance, usability, and sustainability.
- Work closely with copywriters, motion designers, brand managers, and other internal teams to produce high-quality, on-brand design solutions and successfully launch projects.
Problem Solving :
- Take the lead in breaking away from established visual paths, pushing creative boundaries, and finding innovative ways to tell the BharatPe story through design.
- Continuously test and iterate on graphic designs, ensuring that they are optimized for both visual impact and functionality across different channels and devices.
- Manage and mentor a team of designers, providing creative direction and ensuring high standards of design are met across all projects.
- Collaborate with senior leadership and internal stakeholders to craft and execute design strategies that elevate brand presence across various marketing channels.
- Oversee and streamline the design process, ensuring that all projects are delivered on time, within scope, and aligned with brand guidelines.
Interaction :
- Participate in creative brainstorming sessions, sharing innovative ideas and design perspectives clearly and effectively with team members to shape and refine creative strategies.
- Regularly interact with product, marketing, and leadership teams to align on creative direction and ensure cohesive, impactful execution of brand initiatives.
To succeed in the role.
Impact :
- Improve brand recognition with attractive visuals.
- Create a hotbed of innovation and iteration.
Challenges & Decisions :
- Operate in a high speed, ambiguous environment.
- Drive growth and cost optimization together.
Qualification & Experience (type & industry) :
- Relevant Education in Design or Graphic Design.
- 5-8 years of relevant or equivalent industry experience.
- Experience in video production and digital storytelling.
- Familiarity with social media platforms and their creative content formats.
Skills & know-how :
- A keen eye for aesthetics and details with in-depth knowledge of design, typography, color, space, iconography, patterns, layouts, visual hierarchy and imagery.
- A strong portfolio of related works showcasing the above-mentioned qualities.
- Proficiency in design softwares and programs (such as Photoshop, Illustrator, Figma etc.)
- Knowledge of UI/UX design principles.
- Excellent Communication and problem-solving aptitude.
- Ability to work methodically and meet deadlines while working on team project.
- Expertise in digital marketing and creative content development.
- Motion graphics and animation skills are a plus
Functional Areas: Other
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