Design Manager - Photoshop/Illustrator - NID/NIFT/IIT (5-8 yrs)

Job Description :

- Align your efforts with writers, social media managers and the brand manager to deliver impact.

- Put your creative cap on and think up ideas that push the envelope.

- Convey stories using graphics and use experience and judgment to develop great visuals and videos.

- Continuously experiment to produce visuals that are distinct, disruptive and engage the audiences.

Responsibilities will include :

Functional Expertise :

- Lead the design of campaign creatives, performance-driven graphics, product visuals, and all other design needs, ensuring they align with brand guidelines.

- Keep up to date with digital trends, tools, and best practices, incorporating innovative ideas into creative strategies.

- Support internal stakeholders to ensure the brand identity is consistently represented across all marketing communications, including digital and offline channels.

- Provide guidance in the creation of content, including graphics, videos, animations, and copy that engage and inspire the target audience.

- Test graphics across various media and ensure they are optimized for integration, performance, usability, and sustainability.

- Work closely with copywriters, motion designers, brand managers, and other internal teams to produce high-quality, on-brand design solutions and successfully launch projects.

Problem Solving :

- Take the lead in breaking away from established visual paths, pushing creative boundaries, and finding innovative ways to tell the BharatPe story through design.

- Continuously test and iterate on graphic designs, ensuring that they are optimized for both visual impact and functionality across different channels and devices.

- Manage and mentor a team of designers, providing creative direction and ensuring high standards of design are met across all projects.

- Collaborate with senior leadership and internal stakeholders to craft and execute design strategies that elevate brand presence across various marketing channels.

- Oversee and streamline the design process, ensuring that all projects are delivered on time, within scope, and aligned with brand guidelines.

Interaction :

- Participate in creative brainstorming sessions, sharing innovative ideas and design perspectives clearly and effectively with team members to shape and refine creative strategies.

- Regularly interact with product, marketing, and leadership teams to align on creative direction and ensure cohesive, impactful execution of brand initiatives.

To succeed in the role.

Impact :

- Improve brand recognition with attractive visuals.

- Create a hotbed of innovation and iteration.

Challenges & Decisions :

- Operate in a high speed, ambiguous environment.

- Drive growth and cost optimization together.

Qualification & Experience (type & industry) :

- Relevant Education in Design or Graphic Design.

- 5-8 years of relevant or equivalent industry experience.

- Experience in video production and digital storytelling.

- Familiarity with social media platforms and their creative content formats.

Skills & know-how :

- A keen eye for aesthetics and details with in-depth knowledge of design, typography, color, space, iconography, patterns, layouts, visual hierarchy and imagery.

- A strong portfolio of related works showcasing the above-mentioned qualities.

- Proficiency in design softwares and programs (such as Photoshop, Illustrator, Figma etc.)

- Knowledge of UI/UX design principles.

- Excellent Communication and problem-solving aptitude.

- Ability to work methodically and meet deadlines while working on team project.

- Expertise in digital marketing and creative content development.

- Motion graphics and animation skills are a plus