Growth Marketing Manager - B2B SaaS (4-10 yrs)

Growth Marketing Manager

Role & Responsibilities:

- We are looking for an exceptional individual who can take up the challenge to market and grow a B2B SaaS ground up. You'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen.

- You will work closely with product marketing, content marketing, sales, and design teams and play a pivotal role in shaping our growth trajectory.

- Own the setup and scaling up of all performance marketing efforts across multiple platforms, such as Google, LinkedIn, Bing, Capterra, Reddit, Meta, etc.

- Strategy & Planning: Develop and execute performance marketing strategies across platforms - Google, LinkedIn, Bing, Meta, Reddit, and Capterra to achieve business growth objectives.

- Campaign Execution: Launch, manage, and optimize campaigns for ROI through A/B testing, audience segmentation, and continuous performance monitoring.

- Conversion Rate Optimization (CRO): Implement strategies to improve the conversion rates across all initiatives.

- Analytics & Reporting: Analyze performance data, track KPIs, and provide actionable insights.

- Budget & Growth Management: Effectively manage budget to maximize impact, ensure cost efficiency, and explore innovative growth opportunities through experimentation.

Account-based marketing (ABM):

- Design and execute personalized marketing campaigns targeted at key accounts to accelerate pipeline growth and conversions.

- Partner with sales teams to align ABM strategies with sales goals, creating tailored account playbooks and engagement plans.

- Utilize tools like intent data, CRM platforms, and marketing automation to deliver hyper-personalized experiences for high-value prospects.

- Build and lead a team of BDRs to convert accounts and leads into revenue while collaborating with cross-functional teams to create compelling ad creatives and landing pages.

Get involved in other go-to-market efforts:

- SEO: Drive organic growth by optimizing website performance, content, and visibility on search engines.

- Brand Marketing: Strengthen the company's identity through compelling campaigns and consistent messaging across all channels.

- Webinars: Manage end-to-end webinar processes, from concept to execution, ensuring engagement and lead generation.

- Influencers & Partnerships: Develop co-marketing initiatives to expand reach and influence in our target market. Collaborate with industry leaders/influencers to boost brand trust.

- Offline Events: Organize and execute offline events to enhance brand visibility and community engagement.

- Content Distribution: Work closely with content teams to ensure content reaches the target audience.

- Lead Magnets: Create and distribute valuable tools like templates and calculators.

- Community: Build & nurture a close-knit community of potential/existing customers.

- Podcasts: Conceptualize and launch a podcast to establish thought leadership and industry expertise.

Ideal Candidate:

- Minimum 4 years in performance marketing and/or digital marketing in a high-velocity environment, executing on concrete projects.

- Proven track record in growth marketing with strong experience in at least one advertising channel within B2B SaaS.

- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty of an early-stage setup.

- Ability to apply first principles thinking and a strong marketing foundation to drive growth and innovation within the company.

- Passion and curiosity to learn about new products and industries - excited to dive into the technical details.

- Strong problem-solving ability and performance/metrics-driven thinking without missing creativity.

- Excellent communication skills, both written and verbal.

- Excellent written and verbal communication skills, meaning avoiding enterprise jargon, adapting to the brand voice, and writing with the customer in mind.

- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment.

- Detail-oriented with extremely good follow-up skills, self-driven, and proactive.

- Not taking yourself too seriously.

Good To Have:

- Experience catering to CFO persona is a plus.

- Familiarity with billing systems, CPQ and accounting systems is a plus.

- Experience building a small team of interns is a plus.

- Basic knowledge of marketing automation.

- Perks, Benefits and Work Culture:

- Variable: Based on performance

- ESOPs (for full time roles)

-Hybrid (Bangalore)

Benefits (for full-time roles):

- Health insurance

- Generous vacation policy

- Learning and development budget

- Team events and company offsites

- Maternity and Paternity benefits

- Company Laptop

- Friday game nights