Head - Brand Marketing & Program Lead - NGO (5-7 yrs)

Job Description: Head, Brand Marketing & Program Lead

- A rare opportunity for a passionate, impact-oriented brand/consumer marketing professional to deliver combined goals of social impact for the extremely poor and social awareness among Indians with a cutting-edge Non Governmental Organization. We have built and validated a unique high-tech, low-touch model to alleviate extreme poverty (<$2/Day) with outstanding results in multiple pilots, including BITS Pilani RCT (Randomised Control Trial). With the backing of highly reputed founding patrons and institutional donors, Leap 300 will lift 5 Million beneficiaries out of extreme poverty in the next 3 years.

- The Brand Marketing Lead will drive overall Leap 300 marketing as well as lead end-to-end specific consumer programs eg Donor Internship from scratch, building a multi-dimensional brand, operations and technology skill-set.

The Role:

Ideal candidate has 5-7 years of experience in brand management or early stage start-up consumer marketing and will be responsible for:

- Establishing & Scaling Consumer Programs: Leap 300 will drive awareness for the intervention with well-tested innovative donor programs, deeply involving families and communities. As the consumer program lead, you'll conceptualise, design, launch and scale these new-to-the-world programs, all of which use technology at their core. You'll lead the full product lifecycle with single accountability- consumer research, product development, design and technology leadership, and Go-to-Market launch.

- Branding & Communications for Leap 300: Leap will engage multiple stakeholders across industry, government and civil society, to multiply its impact. As the marketing lead, you will be the custodian of the Leap 300 brand and craft marketing assets and external communications across all media.

Location: The NGO is headquartered in North Goa, and will require relocation to the wonderful state of Goa to be closely connected to the core program and operations management team.

Backed by an accomplished board and leadership, this is a once-in-a-lifetime opportunity to do meaningful work for a passionate impact oriented leader, leading to large scale multi-generational impact, while learning all essential startup skills to take a full product to market- first-principles thinking, product building, UI/UX Design, technology team hiring and Go-to-Market leadership.