Performance Marketer - FMCG (3-9 yrs)

Performance Marketer - META Marketing

- Develop and implement performance marketing strategies to drive customer acquisition, retention, and revenue growth.

- Collaborate with cross-functional teams to define and execute digital marketing campaigns across various channels, including but not limited to paid search, display advertising, social media, email marketing, and affiliate partnerships.

- Optimize online marketing campaigns by analyzing data, identifying trends, and implementing performance-driven strategies to improve ROI and achieve KPIs.

- Conduct market research and competitor analysis to identify opportunities, trends, and best practices in the skincare industry.

- Utilize tracking and analytics tools to monitor campaign performance, report on key metrics, and provide insights for continuous improvement.

- Stay up-to-date with industry trends, emerging technologies, and digital marketing innovations to spearhead new strategies and tactics.

- Collaborate with cross-functional teams to create compelling marketing content, landing pages, and conversion funnels that drive engagement and conversions.

- Manage relationships with external partners, agencies, and vendors to ensure smooth execution of marketing initiatives.

- Monitor and optimize website performance, user experience, and conversion rates through A/B testing and other optimization techniques.

Qualification:

- Proven experience as a Performance Marketer or similar role within the skincare, beauty, or related industry.

- Strong understanding of performance marketing principles, channels, and tools.

- In-depth knowledge of digital advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising.

- Proficient in using analytics tools, such as Google Analytics, to analyze data and drive data-informed decision-making.

- Excellent analytical skills and ability to interpret complex data sets to identify trends, opportunities, and areas of improvement.

- Experience in managing marketing budgets, forecasting, and reporting on key performance metrics.