Brand Manager - Education Programs (8-12 yrs)

Brand Manager - Education Programs

Key Responsibilities:

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies over Websites and Brochures

- Lead creative development to motivate the target audience to "take action"

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics.

- Smart co-ordination skills

- Initiate digital campaigns adhering to university brand guidelines

- Building the company as a brand of choice for customers, investors, universities, employees

- Initiate and lead B2B events across India, UAE, KSA and USA

Requirements :

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Outstanding communication skills and content creation/editing skills