Deltatech Gaming - Assistant Manager/Manager - Brand Management (6-8 yrs)

If you have a passion for strategy, creativity, and building impactful brand experiences, we want to hear from you!

Role - Brand Manager - Marketing.

Designation - AM/Manager - Brand Manager.

Responsibilities:

- Be the brand custodian.

- Ensure brand guideline framework in all creatives across platforms, forms, audiences etc.

- Manage and execute campaigns for new user acquisition for affiliate and brand partners.

- Hands on understanding of Competition mapping, consumer insights, budget management support in creatives.

- Consistently track our brand positioning in the market and also for the competition.

- Manage creative, social media, influencer and PR agencies, production houses and market research companies effectively to get desired results.

- Closely collaborate with cross functional teams to take campaigns live on time through effective communication.

- High potential on creativity and the ability to understand pulse of consumers & the ability to translate insights into actionable multi-channel marketing initiatives across ATL/BTL, Digital, Social, Influencer etc.

- Manage PR calendar with regular PR reporting and co-creating content based on growth delivering strategy.

- Create and operate research calendar, share consumer insights and trends on a periodic basis.

- Monitor consumer in-App and Web experience and constantly plan for optimisation and improvement.

- Prepare & monitor daily, weekly, and monthly progress report of the campaigns on decided KPI/metrics at partner level.

- Responsible for effectively buying media, negotiating rates to ensure Quality user acquisition.

- Handle competition mapping, consumer insights for the channel.

- Collaborate with cross functional departments across Design, CRM, Product, SEO, Finance, Compliance.

- Create and manage high performing on role / off role / vendor based teams.

- Hands on understanding of data mining and analytics.

- Strong network for affiliate and brand partners for app and web inventories.

Requirements:

- High degree of ownership and drive to deliver measurable results.

- High on collaboration and cross functional working.

- Proactively identify, highlight & mitigate the operational issues on time.

- Hands on understanding on MS excel, Appsflyer or any Marketing Automation Tool and Google Analytics.

- Worked on programmatic platforms Taboola.

- Prior experience in real-money gaming, fantasy sports will be an add-on.