Area Sales Manager - Modern Trade - FMCG - IIM/FMS/MDI/XLRI (3-12 yrs)

Position: Area Sales Manager - Modern Trade

MBA (2018 to 21) batch with Malayalam language and would have handled Modern Trade Channel (Lulu experience is preferable)

Qualification & Experience

MBA with 3-5 years of work experience out of which minimum 2 years as ASM focusing on Modern Trade segment only for FMCG products.

Key Responsibilities:

- Sales Management: Develop and implement sales strategies to achieve sales targets in the modern trade segment.

- Manage sales operations in assigned territory, ensuring high levels of customer satisfaction.

- Monitor sales performance, analyze sales data, and prepare regular sales reports.

- Account Management: Build and maintain strong relationships with key accounts and major retail chains.

- Negotiate contracts, pricing, and terms of trade with key accounts.

- Ensure timely collection of payments from accounts.

- Promotion and Merchandising: Plan and execute promotional activities and campaigns in coordination with the marketing team.

- Ensure proper placement and visibility of products in stores.

- Oversee merchandising activities to enhance product visibility and sales.

- Team Leadership: Lead, motivate, and train the sales team to achieve their targets and improve performance.

- Conduct regular team meetings to review performance and provide feedback.

- Develop and implement training programs for team development.

- Market Analysis: Monitor market trends, competitor activities, and customer preferences.

- Provide insights and recommendations to the management for business growth.

- Conduct market research to identify new opportunities for expansion.

- Compliance and Reporting: Ensure compliance with company policies, procedures, and ethical standards.

- Prepare and submit regular reports on sales activities, market conditions, and competitor analysis.

- Maintain accurate and up-to-date records of sales activities and transactions.

Qualifications:

- MBA in Marketing from a Tier 1 / 2 Institute only

- Minimum of 3 years of experience in sales, with a focus on modern trade channels.

- Proven track record of achieving sales targets and driving business growth.

- Strong understanding of the FMCG/Consumer Goods industry.

- Excellent negotiation, communication, and interpersonal skills.

- Ability to analyze sales data and market trends.

- Proficiency in MS Office (Word, Excel, PowerPoint).

- Willingness to travel within the assigned area.

Personal Attributes:

- Results-oriented with a strong drive for sales performance.

- Ability to work independently and as part of a team.

- Strong problem-solving and decision-making skills.

- Excellent organizational and time management skills.