Akshayakalpa - Area Sales Manager - Modern Trade (12-13 yrs)

Job Description.

Job Title : Area Sales Manager - Modern Trade.

Akshayakalpa is India's first and most significant, Organic Milk producer every day reaching about 150,000 households in Bengaluru, Chennai, and Hyderabad.

We believe much better can be done for both 'our farmers' & 'the food' we consume.

We do this by creating role model farmers in villages who can inspire other farmers to stay put, grow and thrive in their own villages.

Position Summary:

- As an Area Sales Manager (ASM) your role will be responsible for driving the sales performance of an assigned geographical region.

- This role requires managing a team of sales professionals, building and maintaining relationships with key retailers, distributors, and customers, and implementing the company's sales strategies to meet or exceed targets.

- The ASM will oversee the distribution and merchandising processes, ensure the team is executing plans, and take corrective action when necessary to optimize the sales results.

- You should be a great people person "with all your wins are yours, and all your failures are mine" approach in growing and building the teams.

- The position is based out of Bangalore / Hyderabad / Chennai and You will report to the Head of City and shall perform the following specific functions.

Key Responsibilities:

Sales & Growth Revenue:

- Achieve Sales Targets: Drive the achievement of sales targets within the assigned area by developing and executing area-specific sales plans.

- Market Expansion: Identify and develop new business opportunities to expand the market reach, including acquiring new customers and increasing market share.

- Promotional Campaigns: Implement promotional and marketing activities, working closely with marketing teams and retailers to ensure visibility and product promotion.

- Pricing & Negotiation: Ensure competitive pricing strategies and effectively negotiate contracts to maximize sales while maintaining profitability.

Team Leadership & Management:

- Team Supervision: Lead, manage, and motivate the sales team to ensure they meet sales targets and provide excellent customer service.

- Training & Development: Train, coach, and develop sales team members to improve performance, product knowledge, and customer relationship skills.

- Performance Monitoring: Regularly evaluate team performance and provide feedback, coaching, and performance improvement plans where necessary.

Distributor & Retailer Management:

- Distributor Management: Oversee distributor relationships, ensuring they are meeting sales targets, adhering to agreements, and delivering in terms of inventory and delivery timelines & Ensure the DB inventory should be kept as per AK quality standards.

- Retail Relationship Management: Develop strong relationships with key retailers and customers, ensuring they receive excellent service and the company's products are well represented.

- Mandate to meet all key accounts/retailers/category persons monthly once to discuss business review & JBP for next 3 months.

- Sales Planning & Forecasting: Collaborate with distributors and retailers to create accurate sales forecasts and inventory management plans.

Market Intelligence & Reporting:

- Market Trends: Continuously monitor industry trends, competitor activity, and consumer preferences to adjust sales strategies and tactics.

- Sales Reporting: Submit regular sales reports, including updates on performance against targets, customer feedback, and competitor insights.

- Data Analytics: Use data intelligence to analyze sales trends, track KPIs, and adjust strategies to ensure sales objectives are met.

Operations & Execution:

- Merchandising & Product Placement: Ensure effective in-store merchandising, product placement, and visibility as per company standards and plans.

- Inventory Management: Work with distributors and retailers to ensure the right inventory levels are maintained in stores, minimizing stock-outs and excess inventory & Ensure 100% Fill Rates against PO.

- Complaint Resolution: Address any customer issues, complaints, or concerns, working to resolve them quickly and effectively & Coordinate with the quality team as well to maintain hygiene.

Budget & Financial Management:

- Budget Management: Monitor and manage the sales budget, ensuring spending is within limits and ROI is maximized.

- Cost Control: Take effective cost management measures while ensuring high-quality service and customer satisfaction.

Collaboration with Other Departments:

- Cross-functional coordination: Work closely with marketing, finance, logistics, and other departments to ensure smooth operations and effective execution of sales plans.

- Feedback to Product Teams: Gather customer feedback and market intelligence to inform product development and improvements.

Compliance & Best Practices:

- Adhere to Company Policies: Ensure all activities align with company policies, ethical standards, and compliance regulations.

- SOP Adherence: Ensure the team follows Standard Operating Procedures (SOPs) for sales processes, reporting, and customer interactions.

Qualifications:

Education: Graduation or Post Graduation.

Experience: 12+ Years relevant experience.

- Excellent computer proficiency (MS Office - Word, Excel, and Outlook).

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.

- Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.

- Should willing to work anywhere in the Operational area.

- You should be a great people person