Key Account Manager - eCommerce Vertical - FMCG - IIM/ISB/MDI/FMS (3-5 yrs)

Position Description:

Position Title Key Accounts Manager

Function Sales - Ecommerce

Stakeholders Internal:

Organized Retail & Digital Commerce Head

ASMs/ASEs -Modern Trade

Brand Team

S&D Team / Customer marketing manager

Commercial

External:

Category Heads / Managers of Retail Chains

Location Gurgaon

Job purpose Build, manage & develop long term Ecommerce relationships to achieve the targetted sales revenue by increasing the brand presence & off take online

Key Job Responsibilities Key Responsibilities:

- Key Account Manager is responsible for the maximization of account penetration and profitable growth of the defined account

- Lead and negotiate JBPs with Ecommerce partners.

- Follow both input and output metrics to achieve goals for the defined account.

- Identify new ecommerce trends and opportunities for business growth and implement action plans.

- Prepare and present products proposals to future and current Ecommerce partners

- Handle small- and large-scale sale events with the defined account as per companys and the accounts marketing calendar.

- Collaborate with Marketing and Merchandising teams to create compelling online product listings (Including: Product images, descriptions, features, shipping details and item specifications).

- Manage digital product catalogue to ensure accuracy and consistency of all brand and product content.

- Ensuring maximum participation in every customer campaign

- Analyse performance metrics for the online marketplace and provide insights on overall performance by creating weekly reports.

- Track weekly performance metrics and implement strategy to prove sales from both channel and SKU level.

- Ensures complete and on-time order fulfilment and operations metrics compliance.

- Demonstrate strong strategic sales and negotiation skills.

- Coordinate with Warehouse for Product Allocation needs.

Desired competencies :

- Leadership skills

- Communication skills

- Commercial Acumen

- Object Orientation

- Process Management

Experience (yrs) 3 - 5 years (handling key / national platforms with some sales and trade marketing experience)

Customer Definition All Online & Omni Channel customers in Digital Commerce

Eg : Blinkit, Swiggy, Zepto, Amazon etc