Executive - Sales/Distribution - Home Appliances (5-10 yrs)

We are a fast-growing premium home appliances brand known for innovation, quality, and performance. We specialize in offering high-performance products such as vacuum cleaners, air fryers, OTGs, and other cutting-edge home appliances. Our mission is to provide exceptional products that elevate the daily lives of our customers while ensuring sustainability and reliability.

Position Summary:

We are looking for an experienced and motivated Sales Executive to join our team. The ideal candidate will have a proven track record in managing offline sales and distribution channels within the home appliances industry. In this role, you will play a key part in expanding our distributor network, boosting retail sales, and ensuring strong market penetration across designated regions. If you are results-driven and passionate about growth, this is the perfect opportunity for you to make a significant impact.

Key Responsibilities and Accountabilities (KRAs) :

Expand Distribution Network : Identify, onboard, and manage distributors and dealers in target regions to ensure consistent product availability.

Retail Channel Optimization : Collaborate with retail partners to improve product placement and visibility in stores. Execute promotional campaigns and incentive programs to enhance retail engagement.

Achieve Sales Targets : Consistently meet and exceed monthly, quarterly, and annual sales targets by optimizing both distribution and retail strategies.

Market Intelligence & Analysis : Stay updated on market trends, customer preferences, and competitor activities. Provide valuable insights and actionable feedback to management.

Promotional Campaigns : Plan and execute dealer and distributor incentive programs. Assist in supporting offline marketing initiatives such as trade shows, exhibitions, and regional events.

Performance Tracking: Monitor sales performance and track market data to refine strategies and improve outcomes.

Experience Required:

- A minimum of 5 years in offline sales and distribution management, preferably within the home appliances or consumer electronics sector.

- Proven success in building and managing distributor networks and consistently exceeding sales targets.

Skills & Attributes Required:

- Strong knowledge of offline distribution strategies, inventory management, and retail sales.

- Excellent communication, relationship management, and negotiation skills.

- Ability to analyze sales data, market trends, and competitor activities to optimize strategies.

Educational Qualifications:

- A Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a plus but not mandatory.

Other Requirements:

- Geographic Flexibility: Willingness to travel extensively for market visits and distributor/retailer engagement.

Mindset: Proactive, self-driven, results-oriented, and entrepreneurial.

Commission Model:

- To motivate and reward high performance, the selected candidate will be offered a commission-based earnings structure in addition to their fixed salary. The details are as follows:

Base Salary: A competitive fixed salary based on experience and qualifications.

Commission:

- Percentage-based commission on achieving sales targets.

- Additional incentives for surpassing predefined benchmarks (e.g., 10% above target).

- Special bonuses for onboarding new distributors or retailers within key regions.

- This performance-based structure directly correlates efforts with earnings, driving results-focused outcomes.