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205 Swiggy Jobs
General Manager - Ads Monetization
Swiggy
·
6-8 years
₹ 28 - 60L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Bangalore / Bengaluru
1 vacancy
General Manager - Ads Monetization
Swiggy
posted 4d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Ads Team operates at the intersection of e-commerce and Advertising and monetizing relevant content that benefits consumers and partner brands
Job Purpose :
- Define the roadmap for Ads Monetization charter for Instamart and build best-in-class infrastructure and capabilities
- To strategize and deliver innovative advertising experiences that will help partner brands engage with users ,grow their reach and increases the sales velocity capabilities with best return on investment
- To work closely with Product team to develop a roadmap that aligns with our customer needs
- To build Ads Business strategy across the key tenets of Partner Brands, Cx & RPO/Revenue
Key Responsibilities:
- Strategy Design
- Build the Ad Center of Excellence for scaling it on the business side for growth
- Develop the product roadmap for Ads monetization for Swiggy Instamart
- Define the scope and structure of operations within Ads CoE and linkages with partner teams. Create functional strategies for Ad sales and develop SOPs to support its operations.
- Drive the Ad sales strategy with respect to pricing , platform , product, process and people.
- Build the pricing strategy for ad revenues in the short term as well as long-term.
- Ensure effective program management of Ads and promotions by liaising with Product teams
- Gather Competitive Intelligence data and build engagement strategies thereof.
- Devise the monetary models for adoption new products/features
- Brand Monetization
- Leverage consumer insights to build and scale monetization channels. Partner with brands to provide solutions for brand needs.
- Improve RoI for Brand Investments
- Liaise with the Business Heads at category level to ensure timely and systematic implementation of the Ad sales KRAs
- Drive revenue through associations and/or alliances with brands
- Identify opportunities for brand monetization and define Go to market strategy for new sources of revenue.by liaising with Growth and Storefront Teams
- Increase coverage of brands participating in Ads monetization program
- Stakeholder Management
- Liaise with the Finance team for reporting, targets, and planning trajectory
- Liaise with analytics for data mining and identifying new avenues for Ad revenues
- Synergies with product / engineering teams for identifying the product gaps and converting them to business opportunities
- Collaborate with Marketing, Growth and Storefront Teams for delivering solutions for brand needs
- Build capabilities and train the sales teams for effective ad sales. Liaison with product and merchandising team for SOPs and execution
Desired Candidates Profile :
- A passionate technologist with 8+ years of experience in, Ads Product Development, Brand Solutions, Business development, Strategy and performance Marketing
- Has strong people management skill including managing high performance teams and leading cross functional teams
- Have a High growth experience in a startup or B2C/Ecom organizations
Employment Type: Full Time, Permanent
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What people at Swiggy are saying
Rating based on 12 General Manager
reviews
Anonymous · Sales & Business Development
in Bangalore / Bengaluru
Likes
Great people to work with Good work life balance Benefits Performance Linked ESOPs
- Salary - Good
+5 more
Dislikes
Appraisals are not very well structured Preference for lateral hiring versus growing existing employees
General Manager salary at Swiggy
reported by
149
employees
with 5-14
years exp.
₹25.5
L/yr - ₹60
L/yr
19%
more
than the average General Manager Salary in India
View more details
What Swiggy employees are saying about work life
based on 4.1k employees
Flexible timing
Monday to Friday
Within city
Day Shift
Swiggy Benefits
View more benefits
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Swiggy, 4th floor,Survey no:17/9B,Maruthi chambers, Annex building,, Rupena Agrahara,Hosur Road
Bengaluru
Karnataka 560068
Karnataka 560068
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