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218 Swiggy Jobs

General Manager - Ads Monetization

Swiggy

based on 4.1k Reviews

6-8 years

₹ 28 - 60L/yr (AmbitionBox estimate)

Bangalore / Bengaluru

1 vacancy

General Manager - Ads Monetization

Swiggy

posted 3hr ago

Flexible timing

Key skills for the job

+ 4 more

Ads Team operates at the intersection of e-commerce and Advertising and monetizing relevant content that benefits consumers and partner brands

Job Purpose :

Define the roadmap for Ads Monetization charter for Instamart and build best-in-class infrastructure and capabilities
To strategize and deliver innovative advertising experiences that will help partner brands engage with users ,grow their reach and increases the sales velocity capabilities with best return on investment
To work closely with Product team to develop a roadmap that aligns with our customer needs
To build Ads Business strategy across the key tenets of Partner Brands, Cx & RPO/Revenue

Key Responsibilities:

- Strategy Design

Build the Ad Center of Excellence for scaling it on the business side for growth
Develop the product roadmap for Ads monetization for Swiggy Instamart
Define the scope and structure of operations within Ads CoE and linkages with partner teams. Create functional strategies for Ad sales and develop SOPs to support its operations.
Drive the Ad sales strategy with respect to pricing , platform , product, process and people.
Build the pricing strategy for ad revenues in the short term as well as long-term.
Ensure effective program management of Ads and promotions by liaising with Product teams
Gather Competitive Intelligence data and build engagement strategies thereof.
Devise the monetary models for adoption new products/features

- Brand Monetization

Leverage consumer insights to build and scale monetization channels. Partner with brands to provide solutions for brand needs.
Improve RoI for Brand Investments
Liaise with the Business Heads at category level to ensure timely and systematic implementation of the Ad sales KRAs
Drive revenue through associations and/or alliances with brands
Identify opportunities for brand monetization and define Go to market strategy for new sources of revenue.by liaising with Growth and Storefront Teams
Increase coverage of brands participating in Ads monetization program

- Stakeholder Management

Liaise with the Finance team for reporting, targets, and planning trajectory
Liaise with analytics for data mining and identifying new avenues for Ad revenues
Synergies with product / engineering teams for identifying the product gaps and converting them to business opportunities
Collaborate with Marketing, Growth and Storefront Teams for delivering solutions for brand needs
Build capabilities and train the sales teams for effective ad sales. Liaison with product and merchandising team for SOPs and execution

Desired Candidates Profile :

A passionate technologist with 8+ years of experience in, Ads Product Development, Brand Solutions, Business development, Strategy and performance Marketing
Has strong people management skill including managing high performance teams and leading cross functional teams
Have a High growth experience in a startup or B2C/Ecom organizations

Employment Type: Full Time, Permanent

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