Business Development Manager

Job Summary:

We are seeking a dynamic and results-driven Business Development Manager to drive growth and market expansion. The ideal candidate will be responsible for lead generation, market research, brand management, and digital marketing strategies to enhance business performance. The role demands expertise in sales, CRM management, and digital marketing tools, along with excellent communication and negotiation skills.

Key Responsibilities:

• Targeted Database Creation: Develop and maintain a high-quality database for potential business leads from UK, & USA & Africa region based on the managements requirements.
• Market Research & Trends: Analise market trends, competitive landscape, and industry shifts to identify new opportunities.
• Lead Generation & Acquisition: Act as the single point of contact (SPOC) for new clients from lead generation to acquisition.
• Proposal & Agreement Handling: Draft and manage Service Level Agreements (SLAs), Letters of Intent (LOIs), and proposals.
• Bulk Email Campaigns: Plan and execute Email marketing campaigns, newsletters, and digital outreach strategies.
• LinkedIn Advertisement & Marketing: Run targeted LinkedIn ads and lead generation campaigns using LinkedIn Sales Navigator and LinkedIn Ads Manager.
• CRM & Data Management: Maintain CRM tools like ZOHO CRM to track leads, opportunities, and customer interactions and handle the lead nurturing phase to deliver utmost results in terms of converting leads into business.
• Website & Webpage Management: Handle website updates, webpage creation, and SEO optimization to enhance digital presence.
• SEO & SMM (Social Media Marketing): Implement and monitor SEO strategies, social media campaigns, and branding activities for engagement and lead generation.
• Content Creation: Develop high-quality technical (Accounting)blogs, marketing content, and sales collateral for social media and website.
• Internal & External Branding: Work on firm branding strategies to enhance visibility and employer branding initiatives.
• Agency & Vendor Management: Oversee social media agencies, content creators, and SEO agencies for successful marketing campaigns.
• Event & Interview Coordination: Ensure 4 interviews per month for "#LifeatSEG" branding initiative.
• Analytical Tools & Insights: Utilize Google Analytics (GA4) and other analytical tools for data-driven decision-making.
• Sales & Negotiation: Stay updated with recent sales tools, lead conversion techniques, and negotiation strategies.
• Team Collaboration: Work closely with internal teams for smooth execution of business development initiatives.

Required Skills & Qualifications:

• Bachelor’s/master’s degree in business, Marketing, or related field.
• Up to 10 years of experience in business development, sales, and digital marketing.
• Strong knowledge of CRM tools like ZOHO, LinkedIn Ads, SEO, and social media marketing.
• Excellent verbal and written communication skills.
• Proficiency in negotiation and client acquisition.
• Strong analytical mindset with hands-on experience in GA4 and data analytical tools.
• Ability to multitask, manage vendors, and lead campaigns effectively.