Manager Digital Marketing

About Us :.

Supertails is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care, training services, and a one-stop solution for pet food and supplies..

Supertails is differentiated by its unique proposition of being a fully digital telehealth consultation service made available through a team of highly experienced in-house veterinarians.

With doorstep delivery service available across the country, the brand aims to bring pet parents closer to the most extensive assortment of pet supplies from India and across the globe..

Responsibilities :.

Strategizing, planning, and executing Digital Marketing/Performance Marketing activities across business verticals..

Develop and implement comprehensive growth strategies across various platforms (Google Ads, Meta ads, social media advertising, programmatic channels e).

Manage and optimize large-scale PPC campaigns to meet and exceed performance goals Conduct keyword research and implement effective bidding strategies.

Create and optimize ad copy, landing pages, and ad extensions.

Manage budget allocation across campaigns and channels.

Analyze campaign performance and provide detailed reports with actionable insights Stay updated with the latest industry trends, tools, and best practices.

Collaborate with the content and creative teams to ensure ad messaging aligns with overall marketing strategy.

Implement and manage tracking and analytics to measure campaign effectiveness Optimise campaigns for different devices and audience segments.

Skill Set :.

3+ years of experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role..

Bachelor's degree or equivalent required..

Self-driven and a strong bias for action..

Excellent analytical, communication, collaboration, and stakeholder management skills..

In-depth knowledge of the Paid Marketing ecosystem (especially Google & Meta), attribution models, and segmentation/personalization on external communication channels..

Expertise in Google, Meta, Programmatic, etc.

marketing channels and well versed with GA, Clevertap, Appsflyer tools..