Pay Per Click Manager

a of a of Role & responsibilities for Pay Per Click Analyst:

• The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
• Can devise strategies to increase ROI Is good at increasing CTR & reducing the cost per clicks
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords
• Keep pace with search engine and PPC industry trends and developments

Preferred candidate profile

Should have minimum 5+ years of experience in the same domain.