Pay Per Click Expert - eCommerce (3-6 yrs)

About our company :

Wildnet Technologies, an award-winning White Label Digital Marketing and IT Staff Augmentation Services Agency is a team of experienced professionals helping businesses and Google Partner Agencies achieve their goals by providing a comprehensive range of High-Quality Digital Marketing Services and On-Demand Technology Resources. We have successfully delivered more than 12000 projects till date and today, our team comprises of more than 300+ professionals. We are headquartered in India and have client presence in the United States, Canada, Australia, and the United Kingdom

Job Overview :

- Industry: Ecommerce, ITES, Digital Marketing

- Key Skills: Pay Per Click, Creating Campaigns in Google ads, Microsoft Ads and Facebook marketing, Keyword Research, Negative Keyword Research, Writing Ad copy/description, Basic knowledge of MS EXCEL.

Job Description:

- Overall: Experience in Lead Generation and E-commerce advertising through Google ads, SA360 and Meta.

- Strategy Development: Develop and execute comprehensive paid media strategies that align with the company's marketing goals

- Campaign Execution: Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.

- Budget Management: Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.

- Performance Analysis: Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.

- Testing and Experimentation: Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.

- Keyword and Audience Research: Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.

- Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.

- Compliance and Quality Assurance: Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.

Job Requirement :

- 3+ years experience in a PPC role

- Excellent communication skill

- Must have experience in Google ads, Google Editor expertise, Shopping Ads, Meta Ads