Email Marketing Executive

Roles and Responsibilities:

•      Identify the target audience and grow our email list.
•      Design and implement an overall email marketing strategy and messaging.
•      Create, design, and optimize various email lists, templates, and campaigns.
•      Test every campaigns success and determine email marketing KPIs.
•      Create a segment list that is based on behaviors like past email engagement and website   
•         interactions.
•      Create email databases for lead generation.
•      Write newsletters including all company updates.
•      Proofread emails for clarity, grammar, and spelling.
•      Upgrade email templates using graphics, personalization, advanced features, and ensure
•         mobile-friendly email templates.
•      Ensure prompt and accurate communication with clients to increase email subscriptions and
•        minimize un-subscriptions.
•      Document process road maps, A/B tests, and successful email promotions.
•      Analyze data, campaign performance, and suggest improvements.
•      Create reports on sales revenue generated from email marketing efforts.
•      Ensure emails follow industry policies and best practices.

Desired Candidate Profile:

• Proven work experience with email marketing, lead nurturing, marketing automation, and/or
•        web analytics.
•      Excellent written communication and copywriting skills.
•      Proficient in using marketing automation technology.
•      Hands-on experience with HTML and content management systems.
•      Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
•      Strong project management skills.
•      Critical thinker and creative.
•      Bachelors degree in Marketing or any related field.

Benefits:

•       Competitive salary with a lucrative incentive structure.

•       Comprehensive health and wellness benefits package.

•       Opportunities for professional growth and leadership development.

•       A positive, supportive, and innovative work environment.

•       Exposure to a broad range of industries and high-profile clients.

Additional Highlights:

•       Over 15 years of industry expertise.

•       Pioneering presence in the Digital Industry, serving as industry trailblazers.