Barrownz Group - Executive - Pay Per Click (1-3 yrs)

Responsibilities :

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

- Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

- Manage and retain keyword list updates.

- Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns

- Accelerate PPC Marketing using analytical and creative skills

- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns

- Good analytical skills to gain high-quality score & improve PPC Campaigns

- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager

- Determine ROI on search marketing efforts

- Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns

- Tracking of funds in the account and maintain conversions

Requirements :

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Omniture/Google Analytics, Tag Manager)

- Experience with bid management tools (e.g., Wordstream, Search Ignite and AdRoll)

- Experience with A/B and multivariate experiments.

- Basic Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up to date with the latest trends and best practices in SEO and SEM

- Google and Facebook Ads Specialist

- Candidates with bachelor's degree in B.Tech, M.C.A,B.C.A

Job Types: Full-time