Valmiki Group - Search Engine Optimization Analyst (1-3 yrs)

SEO Analyst :

- Develop and manage digital marketing campaigns(Facebook, Google Ads, LinkedIn Ads)

Keyword Research and Analysis :

- Conduct in-depth keyword research to identify relevant keywords and phrases.

- Analyze keyword performance and adjust strategies accordingly.

On-Page SEO :

- Optimize website content, including titles, meta descriptions, and headers.

- Improve website structure and internal linking.

- Ensure mobile-friendliness and fast page load times.

Off-Page SEO :

- Build high-quality backlinks from reputable websites.

- Monitor and manage backlink profiles.

Technical SEO :

- Identify and resolve technical SEO issues, such as broken links and 404 errors.

- Optimize website structure and XML sitemaps.

Analytics and Reporting :

- Track and analyze website performance using tools like Google Analytics.

- Generate regular reports on key metrics and insights.

- Monitor industry trends and competitor activities.

Content Strategy :

- Collaborate with content teams to develop SEO-friendly content.

- Optimize content for search engines and user experience.

PPC & Google Ads :

Campaign Management :

- Create, launch, and manage effective PPC campaigns on Google Ads.

- Optimize campaigns for maximum ROI, including bidding strategies, ad copy, and landing page optimization.

Ad Copy Writing :

- Write compelling and persuasive ad copy that resonates with target audiences.

- A/B test ad variations to improve performance.

Landing Page Optimization :

- Create high-converting landing pages that align with ad campaigns.

- Optimize landing pages for conversions and user experience.

Required Skills and Qualifications :

- Strong understanding of SEO principles and best practices.

- Experience with PPC advertising, particularly Google Ads.

- Proficiency in Google Analytics, Google Search Console, SEMrush, or Ahrefs.

- Experience with HTML, CSS, and JavaScript.

- Excellent analytical and problem-solving skills.

- Strong attention to detail.

- Ability to work independently and as part of a team.

- Excellent communication and interpersonal skills.