Brand Marketing Manager

Purpose

The role is responsible to plan, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently marketing activities to enhance the organizations image and position within the market place and the general public.

Key Responsibilities

1. Strategic

• To be involved in developing the annual / project specific branding strategy based on product segment and customer profile
• To develop the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency

2. Brand Development

• Identifies and evaluates new markets and partnership opportunities through networking, attendance and participation with various industry and professional groups and networking associations
• Implement brand standards related to brand identity (logos, colours, palettes, stationary and other intellectual property)
• To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns
• To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
• Brand tie-ups and relations, leveraging cross-brands to add value to Sunteck as a Brand
• Collaborate with the digital team for all websites, keeping relevant information current, ensuring adequate data is made available to public in compliance with internal & regulatory compliance requirements (x. Share price data, property sale data, disclaimers etc)

3. Market research and assessment

• Analyze findings of market research studies and provide inputs to the marketing plan to determine target business lines, new customer/market segments, new geographic expansion opportunities etc.
• Keep track of local, national, and international factors affecting the buying and selling of real estate and commercial spaces; Update senior management as need arises

4. Marketing function management

• Coordinate marketing activities and policies to promote products and services
• Suggest promotions/ events/ other brand building activities to the marketing team and oversee implementation
• Support brand building through professional networking
• Coordinate with various agencies including advertising agencies to develop, maintain and promote the brand identity and external communication

Qualifications & Experience

• Preferred (2 yr full time) MBA degree or equivalent (Marketing & Communications)
• 6/8 years of experience with 2 years in a similar role
• If from agency background, should have handled real estate clients
• Knowledge of Real Estate marketing
• Strong knowledge in brand management & media management (specifically new age media)

Interested candidates to email their CV to rohit.punwani@sunteckindia.com/ juthika.gupta@sunteckindia.com