Digital Marketing Manager

What We Are Looking For:
- Someone who thrives in a startup environment and is comfortable taking end-to-end responsibility for marketing.
- A data-driven marketer who understands numbers, analytics, and reporting because thats what our management values.
- A leader who can manage social media teams, ad specialists, and creative professionals, while stepping in when required.
- Someone who is not afraid of reporting, spreadsheets, and data analysisyou should be comfortable making Excel sheets and deriving insights.
- A strategic thinker who can align marketing efforts with business objectives, ensuring we maximize ROI on every marketing dollar spent.

Key Responsibilities:
- Marketing Strategy & Execution: Develop and execute a data-driven digital marketing strategy across SEO, SEM, social media, performance marketing, and content marketing.
- Team Management: Work with (and manage) social media managers, ad specialists, designers, and content creators. Step in when needed.
- Analytics & Reporting: Track KPIs, prepare reports, and present insights to management. Must be comfortable with Google Analytics, Meta Business Suite, and Excel-based reporting.
- Campaign Management: Oversee paid campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring maximum ROI.
- Lead Generation & Conversion: Optimize marketing funnels, landing pages, and content strategies to increase lead conversion.
- Growth Hacking: Experiment with new growth strategies, automation, and AI-driven marketing tools.
- Budgeting & ROI Management: Plan marketing budgets, optimize spends, and ensure maximum returns on investments.
- Crisis Management: Handle marketing operations independently if a team member is unavailableyour ability to execute matters.

Requirements:
- 3+ years of experience in digital marketing, growth marketing, or performance marketing.
- Strong analytical mindsetyou should love data, spreadsheets, and numbers.
- Prior experience managing paid ad campaigns, SEO, and content strategies.
- Ability to manage and guide external agencies, freelancers, and internal teams.
- Hands-on experience with marketing tools such as Google Analytics, Meta Business Suite, Google Ads, SEMrush, HubSpot, or similar tools.
- Exceptional organizational skillsstructured, process-driven, and detail-oriented.
- Strong communication skills with the ability to own reporting and decision-making.