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Lead - Customer Growth Marketing Manager
8-11 years
₹ 32 - 44.43L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Bangalore / Bengaluru
1 vacancy
Lead - Customer Growth Marketing Manager
SPRINKLR
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Sprinklr is looking for an experienced Lead - Customer Growth Marketing Manager to drive demand through growth marketing from the existing customer base thereby accelerating Net Expansion Rate.
The customer marketing function will be responsible for building strategic relationships with CXOs across the world who are championing Sprinklr within their enterprises to drive CX transformation. This team will learn and uncover unique use cases on how customers are using Sprinklr and share success stories of our customer champions with the world. In short, this team will help put our customers at the forefront of everything we do as we continuously strive to be a customer-led company thereby significantly contributing to expansion revenue.
The customer marketing function will be responsible for building strategic relationships with CXOs across the world who are championing Sprinklr within their enterprises to drive CX transformation. This team will learn and uncover unique use cases on how customers are using Sprinklr and share success stories of our customer champions with the world. In short, this team will help put our customers at the forefront of everything we do as we continuously strive to be a customer-led company thereby significantly contributing to expansion revenue.
Responsibilities
- Work with the cross functional teams (Product, Services, Sales) to establish growth strategies to support Sprinklr s expansion revenue goals.
- Own a target for opportunity creation and pipeline influence for the segment of customers responsible for.
- Partner with the sales team to execute targeted growth focussed marketing programs and drive predictable expansion opportunities and pipeline from our installed base segment you are responsible for.
- Engage meaningfully with 100% of the customer base across all lifecycle stages through operationalizing customer journey mapping and centralizing 1: Many customer communication.
- Uncover and launch newer and innovative channels and marketing tactics to acquire the right contacts in the existing accounts to drive up sell and cross sell.
- Create, own and drive marketing campaigns encompassing webinars, whitepapers, round tables, customer councils, events and other tactics that result in existing customer opportunity creation
Requirements
- 8+ years of B2B SaaS experience in functions such as Marketing, Customer Success, and Account Management; Experience in building and scaling customer marketing is preferred
- Demonstrable track record of strong independent execution and end-to-end ownership of campaigns
- Excellent communication skills and the ability to influence at all levels within the business and externally with customers, partners, prospects and analysts
- A customer-first approach with a passion for storytelling
- Familiarity with the CX domain - Sales, Customer Support, Marketing
- Excellent written and editorial skills (whitepapers, case studies) and possess strong verbal communication skills (formal presentations)
Employment Type: Full Time, Permanent
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People are getting interviews at SPRINKLR through
People are getting interviews through
(based on 61 SPRINKLR interviews)
Job Portal
Campus Placement
Referral
Company Website
Walkin
Recruitment Consultant
39%
30%
15%
7%
2%
2%
5% candidates got the interview through other sources.
High
Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.
What people at SPRINKLR are saying
Growth Marketing Manager salary at SPRINKLR
reported by
2
employees
with 8-11
years exp.
₹34.4
L/yr - ₹43.9
L/yr
95%
more
than the average Growth Marketing Manager Salary in India
View more details
What SPRINKLR employees are saying about work life
based on 307 employees
Flexible timing
Monday to Friday
No travel
Day Shift
SPRINKLR Benefits
Submitted by Company
Compensation & Equity Health & Wellness Holiday & Flexible PTO Learning & Growth
Submitted by Employees
View more benefits 
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