Marketing Manager

JOB SPECIFICATIONS

Minimum 3 years of experience in marketing, marketing operations, or a related field.

TYPICAL ACTIVITIES

Facilitates and participates in the design of customer journeys across the phases of the customer lifecycle (acquisition, retention, expansion and reclamation) including:
Understanding of targeting requirements
Identification of outbound and inbound marketing channels making up the customer journey (including but not limited to email, direct mail, phone, text, programmatic ads, social, etc.)
Understanding of how the story, creative assets are geared to drive desired behaviors
Identification of required call to actions
Designs the required Response Management Process to manage inbound responders and leads through the sales process (familiar with lead qualification, prioritization, conversion and opportunity management)
Establishes standard strategies and processes along the way to decrease the time and cost to setup and manage marketing operations tasks
Interacts and works with the Technology Team to adopt the standard data structure and practices, and recommend optimization opportunities that will support the journey design and execution
Communicates standards, best practices and capabilities related to data required to execute on marketing programs, to cross-functional teams, including Analytics, Creative, Account Mgt, Project Management and Operations
Identifies and document required tasks needed to complete the setup and execution of a customer journey, as part of a larger project plan
Understands the accounts data structure and can navigate the aspects of this design to provide solutions in the setup, automation and execution of marketing communications
Considers and aligns with compliance requirements across marketing communications, as it relates to FTC, FCC, PHI and HIPPA guidelines
Maintains and keeps the confidentiality of all customer, client and company information in accordance with the confidentiality agreement signed at the commencement of the engagement with MMC.

SKILLS/EDUCATION REQUIRED

Bachelors degree in marketing, or communications is preferred, or an equivalent combination of education plus experience
Fluent English proficiency, both written and verbal
Knowledgeable about tried and proven methods in marketing strategies and tactics
Experience supporting customer growth strategies acquisition, retention, expansion and reclamation and can distinguish between the customer needs and tactics used for each
Has designed customer experience and journey maps previously (preferred)
Brings experience with the setup of campaigns and journeys using Salesforce Marketing Cloud and Sales Cloud (RedPoint experience also preferred)
Experience administrating, managing and quality checking the applications used in marketing communications, including but not limited to:
Salesforce Sales Cloud

RedPoint Interaction

Acoustic

Postalytics

Five9

Twilio

Internal developed tools for contact management and lead distribution RedPoint Interaction Specific Requirements (preferred)
Experience : 6+ Years

Location : India (Remote),Delhi NCR, Bengaluru, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad

Work Timings : 2:30 PM to 11:30 PM